Engagement with the people and communities near the manufacturers business locations is a key part of the interactions that are made, both with the importance of the employment of local people in the businesses, and within the supply chains and partners of them, together with the development of strong relationships to the community and its leaders not directly involved with the lime industry. Communication is key and the MPA Lime members put significant efforts into creating opportunities for dialogue and interaction, not only in addressing concerns, also in keeping everyone informed of the developments of the business.